Type of International Strategy

Lufthansa is one of the three airline companies world-wide, whose debt is rated as investment-grade. Since the World War II the industry has never earned its cost of capital over the business cycle and after the deregulation which increasing replaced the government-organized IATA cartel the situation got worse. The airline’s response to that and to globalization was to form alliances. Lufthansa join to the Star Alliance, and is the leading probably pivotal member of the largest alliance. Alliances are even more complex to manage than individual companies because they lack the hierarchical conflict resolutions mechanisms that individual companies can employ. The globalization of the airline industry move full speed ahead, and Lufthansa since the early 1980s have a global expansion strategy, but was not economically viable as we can see into the fowling exhibits. The fixed cost were too high, and on the other hand, strong reasons supported the belief that the â€Å"network effect† and economies of scale were leading to a global airline industry, dominated buy the key players. But the deregulation process had not gone far enough to allow major mergers. Deregulation and the erosion of the IATA cartel went far enough to allow sources of new competitors, low cost airlines spread from the United States, to Europe and Asia. Using this new opens in the market Lufthansa grow and expand was we can see in the exhibits

Luxury Brand Economy Effect Essay

Monaco is a small country, but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos, luxury restaurants and off course to do a shopping in a most known, luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a luxury clothes and accessories. During the course of Luxury audit services we study a lot about the services in luxury stores. So our goal was to divide into groups and to do an audit of few stores. Our group was a big enough for such a mission, so we were thinking how to do it in a better way. And once we got a good idea. According to the information we received during the seminar with Guillaume Rose, in Monaco there are a lot of Russian millionaires, and they are always â€Å"invited guests† in different places. So we decided to split our group on two smaller groups and to compare the experience received in Gucci store and in Celine which are situated in the heart of Monaco, near the Casino and Hotel de Paris. I will share with you the Russian experience. I asked my friend, she is from Russia, for some help in this mission. Our story was that we family couple came from Russia for my friend’s wedding and as we already bought a new skirt for my wife we need to buy a new bag, which must be one of the last collections. And the second part of our group was native French with two different scenarios in two stores. As we will see next we received a little bit different experiences. Gucci store audit Firstly we decided to audit one of the most famous brands in the world, Gucci. At 12. 00 we entered the store. Before entering the store, we noticed that the showcase was clean, with good lighting, but there were no goods exposed. Entering the store, I noticed that the main glass door was all in hand prints and it was just 12. 00. Going to the store and pretending a married couple, we were arguing about the fact that my wife has already a bunch of bags and for what reason she is looking for one new. Staff in the store noticed us at once and ran to the side waving their heads as a greeting. Only the guard who was near the enter greeted us in a very polite form. We were walking through the shop for 3 minutes and a half and it gives us a good opportunity to study the store. We noticed that the reception area was clean as it is required, but there were not enough light, it gives to the store a much groomed look. And also no music and even no fresh flowers in the store. After 3 minutes and a half we meat a sales person who greeted us and introduced himself as a David. He asked us a few open questions in order to know what we are looking for. After he listened our story he was interesting in our previous experience with Gucci brand. We pretend that we don’t know anything about Gucci. He told us some information about the brand about its uniqueness and heritage. After that David proposed a few bags, he explained the value of that model and brought all the colors for that model. Also he guaranteed that the model will be in a trend for the next few years. What was not really very good it’s a careless handling of the bag and he put them on one big heap. And what impressed me very much is that he even don’t show the inner part of the bag, on my opinion it is very important to know how it is inside the bah which you are going to buy for a big amount of money. As I was pretending a husband who is not really happy to buy a new bag, I asked about the discount, and I get an answer in very polite form that there is no discount at all in Gucci store in Monaco. My pretending wife was asking me to buy the bag she liked and I was strong on my opinion. So a after that dialogue with my wife he proposed to book the bag till the evening for the case if I will change my mind. This was very polite from his side. But he doesn’t accompany us to the door and didn’t offer to giva us a business card and to right down us into the customers database. Totally we spend in the store 26 minutes. So in conclusion I can say that the experience I have received together with my pretending wife was far different from the French experience of my group mates. Celine store audit. The second we decided to audit was the Celine also situated in the heart of Monaco. Our story was the same, we were looking for a bag which will be good to my â€Å"wife’s† new skirt which we have bought for a wedding we are invited here in Monaco. The showcase was very clean with good exposition of some goods. When we entered the store we noticed staff talking together near the cash machine, although all of them greeted us in their store. The area of the class was very clean , there were enough light, giving a good look to the goods represented in the store. After a minute and 20-30 seconds of waiting we meat a vendor, she was Russian so we were able to speak on our native language. It impressed me very much, so I was ready to buy everything in that store. She was asking a lot of open questions, to get more information about our needs and it was great, because after that she proposed a few models which were facing all our needs. She was very listening, so it helps her to understand our needs. She explained everything about the product, how to clean it and how to use it to leave it in a new condition. Of course she valued the model and showed a few others and different colors. She knows the material and the price for that bag without looking anywhere. But what upset me she didn’t spoke about the brand, because we don’t know anything about that brand, except that it is a luxury and expensive brand. As the bag we liked the most she proposed to book it till the next day midday, so that we can think about purchasing it. She remains courtesy even in the case of not buying that bag. She put our names in database and proposed her help for any other matters. She accompanies us to the door and wish a good day for us. We spend in that store 23 minutes and the felling was like we spend there almost an hour, the experience we received in the Celine store was great dispute of some moments. Conclusion As our group was divided for two smaller groups in order to compare different experiences. As Russian group visiting the Gucci store we received almost a great experience. Points to improve, I would recommend to put some products on a showcases, it is needed to clean the entry glass door and if there is such a need to clean it every hour. They need to put more lights in the store, because it was too dark. Some fresh flowers will do only a good role and some soft music will be very great. And of course some training course for the staff. Celine experience was really great and there is nothing to speak about. I wish them to continue in that way. The experience we received during these audits was one of the greatest. We were participating in the process not just as a customer’s but almost as professionals who can notice almost everything in the store. Thanks to Ozzy Monaco for a great course.

Offensive Ad Essay Example | Topics and Well Written Essays - 2000 words

Offensive Ad - Essay Example I have however, submitted this report for your review and to further guide your future marketing decisions. The report is a comprehensive one and raises all issues with offensive advertising. After reading wide on the theory of advertising and what the society considers as offensive, I set off to do a survey using Dale Wurfel Used Vehicles. Luxury German auto-maker BMWs original 2008 ad featured a female model lying on a bed, looking seductively at the camera. Both ads display the same image. This ad features a young blonde woman who is considered a non virgin as the copy reads â€Å"You know you are not really the first. But do you really care?† Well, used car owners may not care about buying a used car but I’m sure many women will care that they are being objectified in order to sell used cars. The two images are displayed below. 7 To examine how consumers react to print advertisements on second hand cars that have been labeled as offensive. I also compare the dimensions of consumer perceptions for different respondents and how consumer perceptions are related with intentions to reject the products and the brands because of the ads. A survey of 25 respondents aged 17 to 58 from Strathoy, Ontario where the used Dale Wurfel dealership is located. A questionnaire with two ads containing sexism and other themes was constructed. Data were collected through the neighborhood. Findings on perceptions of the offensive advertisements among the respondents were mixed. Overall, as expected, older respondents were less accepting of offensive advertising, as they liked the advertisements less than younger respondents. However, they were also more likely than younger respondents to find the advertisements convincing and informative. Results showed that old respondents and young respondents had different dimensions of advertising perceptions. The two print advertisements that received the most negative perceptions both contained sexually-oriented body images. The

Mount Saint Helen's Video (Back from the Dead) Essay

Mount Saint Helen's Video (Back from the Dead) - Essay Example According to researchers the mountain is categorized as a composite volcano due to its characteristics, emanating from the cone shape and also the composition of the mountain’s layers which include lava, ash and volcanic debris. The mountain was symmetrical before its eruption; it also commanded a considerable height. As indicated earlier the effects of the Mt. St. Helens eruption caused losses, in economical and geographical spheres. According to the information collected, the destruction spread to an area of more than 500 square kilometers. The lava emitted flowed and covered the area indicated above, bringing about destruction to the existing vegetation, killing the animals located within the area, and also displacing a lot of people from the region (Carson p 79). According to research, 57 people died, the group included inhabitants of the region, scientists and geologists. Historical data clearly shows that the area had been locked up to prohibit the entry of residents, si nce scientists had made a conclusion that the mountain was at its dormant stage. As the video clearly indicates, the respondents interviewed through the documentary are not certain whether the mountain will erupt within the coming years. Indications from the remnant vegetation and land cover only attests to the magnitude of the eruption. The process started with a gradual occurrence which proceeded to a bigger result. The process began with a series of earthquakes being experienced from the bottom part of the mountain. As the number of earthquakes increased the mountain erupted releasing ash and steam. After the eruption, a continued earthquake process and the bulging of the northern part of the mountain clearly indicated that magma was moving up, through the vent (Carson p 124). As the bulge continued, the continued earthquake action led to the busting of the northern compartment of the mountain, triggering the sliding of ice and rocks down the mountain. Consequently after the viol ent earthquake action, the mountain erupted releasing gases, magma and water from the northern side where the bulge had been spotted. The eruption triggered the acceleration of the molten rock, hot rock and ash all over the surface. The effects of the eruption can be accounted for, through the covering of the nearby basins and lakes. Other forms of disturbances are accounted for through classification into various disturbance zones where the effect was witnessed. The first disturbance zone is the flow of the pyroclasticmaterial through the face of the mountain. This process generally involved the flow of pumice and gas through the crater into the overlooking land. This flow caused destruction to the existing organism, with both the vegetation and organic organisms not spared. Debris thrust from the crater also cascaded down the mountain, with avalanches also being witnessed. The second disturbance zone, also known as the northern debris avalanche was witnessed soon after the norther n region of the mountain collapsed due to the bulging of the surface. The debris collected from the collapsed material formed into a large mound which caused a large landslide, which according to the historical evidences indicates that it was the largest land slide witnessed. After the landslide had been experienced, the ice found at the peak of the mountain melted into water which combined with other materials such as sand, boulders and other debris to form a thick material,

Sky High Airlines Safety Program Essay Example | Topics and Well Written Essays - 3750 words

Sky High Airlines Safety Program - Essay Example In other words, with the help of this program, the risks will be identified systematically and authorities will be able to come to a decision whether to accept, reduce, or eliminate them as well as looking at the results of their decisions to make sure that intended results are obtained. Sky High Airline establishes policy, responsibilities, and guidelines with procedures to ensure the safety of personnel and equipment and the safe conduct of aviation functions and activities. Safety is a line management responsibility; therefore, this program provides line management oversight of Sky High Airline. Aircraft operations will be conducted under the cognizance Sky High Airline safety organization and no aircraft or experiment will be committed to flight without a valid safety permit or appropriate safety approval. It is the intent of this safety program to comply with all applicable Sky High Airline directives and other governing instructions. (a). Ensure that Sky High Airline aviation programs and operations comply with applicable Federal and State laws, regulations, and standards for aviation safety and for reporting and investigating accidents and incidents. (b). Only use safe operations and equipment. No procure or use of aviation equipments, methods, or techniques that may adversely affect the safety of operations. (c). Promptly report each aviation accident, incident with potential, aircraft incident, and aviation hazard. (d). Do not use pilots or aircraft that are not approved for Sky High Airline missions. (e). Remove all pilots involved in an accident or incident with potential from all flight duty until returned to flight status in accordance with standard operating procedures. (f). Conduct aviation safety briefings and a risk assessment prior to any aviation mission by: (i). A person responsible for the mission or, (ii). By the pilot in situations where the pilot may be the only official present, as part of the normal preflight activities, such as dispatch, weather, and flight plan briefings. 2. General Safety Culture in Aviation Industry Safety Culture or climate may be thought of as the organization's collective norms, standards, perceptions and behaviors with respect to safety. Management's fostering of a positive safety culture is critical to any effective safety program. The following concepts and actions are elements of a positive saf

Implementing a taser program into a law enforcement agency Essay

Implementing a taser program into a law enforcement agency - Essay Example Taser stun guns have recently come under close scrutiny and critiscm because of the risks they pose to the public and their intended use. This has also been fuelled by the increased use of these devices, especially in the United States, and their intended use in the United Kingdom (Feakin 2007). Taser stun guns have been touted as the non-lethal alternative to deadly force and guns (Driscoll 2003, ACLU 2005), which has been viewed as an advantage when it comes to apprehending crime suspects, as it avoids needless deaths and injuries. However, there are figures which show that between 1999 and September 2004, approximately 71 individuals died in North America as a result of the use of the Taser stun gun (ACLU 2005). Whilst some may claim that these deaths are still less than those that come about as a result of the use lethal weapons, this still does raise some issues about whether Taser stun guns should be used at all, and if so, should their use be restricted to certain individuals. There are also figures which show that at the end of 2004, the fatalities from Taser stun guns had increased and there is evidence to suggest these deaths are a result of the incorrect or overuse of the device (ACLU 2005). For instance, there was an incident in the US where a young man was stunned for up to 17 times by the Taser stun guns (ACLU 2005) and this is thought to have contributed to the individual's death. Such incidences have most likely to have been the cause of the public concerns about this device, as it seems that the use of the Taser stun gun device is contributing to deaths, instead of preventing them. In addition to this, the manufacturers of the Taser stun gun have denied any claims that their device has directly contributed to the deaths of any individuals (Driscoll 2003, ACLU 2005). Despite these safety concerns, the appeal of the Taser stun gun to law enforcement agencies worldwide is appealing. For instance, law enforcement agencies in the UK, do not carry guns and the purchase and use of Taser stun guns is highly attractive as an alternative to considering lethal devices. In the US, law enforcement agencies already carry lethal devices and Taser stun guns are an attractive option to counter-act concerns regarding the deaths of innocent civilians caught in the cross-fire or in instances of mistaken identity. However, the concerns over the current use of Taser stun guns seem to be related to their application and over-use of the device. This has been acknowledged by the International Association of Chiefs of Policy (IACP) which has recommended the re-evaluation of Taser training and the establishment of policies (ACLU 2005), to minimise the deaths from the use of this device. This acknowledgement from the IACP does recognise that the use of t

Labor Market Effects of Immigrants in UAE Essay

Labor Market Effects of Immigrants in UAE - Essay Example This essay declares that statistical figures and theoretical statements are used in establishing the relationship between immigrants and labor market in the United Arab Emirates. A personal account of the positive and negative impacts of immigrants in the nation’s labor market is provided. This pape makes a conclusion that immigration, which entails moving into a new country with the sole purpose of setting up permanent residence, affects the economy. For illustration purpose, the movement of Europeans from Britain, Italy and Spain into America was the largest form of immigration in human history. Despite having citizenship in their native countries, European settlers moved into America with the sole purpose of establishing permanent residence in the new nation. Presently, immigration still occurs. Middle East nations like the United Arab Emirates receive thousands of immigrants annually from India, Pakistan and Bangladesh among other countries. Some of these immigrants have legal status, which means they have been cleared to enter and reside in the UAE awaiting citizenship. However, others are illegal immigrants entering the nation without receiving clearance from relevant authorities. Of all the Middle East nations, the United Arab Emirates receives the largest numbe r of immigrants. Based on UN statistics, 43% of immigrants in the Middle East reside in the UAE, while the remaining percentage is evenly distributed among nations like Kuwait, Qatar, Bahrain and Saudi Arabia.

Social Engineering Attacks and Counterintelligence Essay

Social Engineering Attacks and Counterintelligence - Essay Example This essay looks at the concept from the security viewpoint. â€Å"Social Engineering is defined as the process of deceiving people into giving away access or confidential information† (Social Engineering Defined). Hackers, identity thieves, information brokers, disgruntled employees etc. are examples of social engineers. Dr. Max Kilger, co-author of the  Honeynet Project identifies the motivators for non-ethical computer activity which can also be applied to social engineering; these are money, entertainment, ego, cause, entrance into a social group and status within that social group (Typical Goals of a Social Engineer). Counter Intelligence To a layman, counterintelligence would mean the opposite of intelligence seen from the security angle. â€Å"Counterintelligence (CI) can be defined as information gathered and activities conducted to identify, deceive, exploit, disrupt, or protect against espionage, other intelligence activities, sabotage, or assassinations conducted for or on behalf of foreign powers, organizations or persons, or their agents, or international terrorist organizations or activities† (Office Of Counterintelligence, 2011). Implications to National Security New age threats of different kinds according to Car and Musladin (2013) pose a challenge to national security. These are explained below. A few such challenges like terrorism, organized crime, and activism with a negative face are considered here. Terrorism is one of the dreaded scourges that affect national security. As Car and Musladin explain, terrorists actively use the internet to network and carry out physical attacks on nations, who even own up to terror acts on the internet. Organized Crime cannot be far behind. The use of the internet ensures that people at the higher echelons of a terror network go unapprehended and remain free to plan further terror strikes. All sorts of fraud take place by cheating unsuspecting victims. The defrauding of banks and other financ ial institutions can lead to the destabilization of the economy. According to Car and Musladin, activism with a negative face also finds voice on the internet. This can shape and build public opinion. Unfortunately, it can provoke the masses as they can be manipulated by touching raw nerves. On the other end of the spectrum, the internet is also the stage of revolutions and protests. The Arab Spring is an instance of a revolution that took the help of digital media. When mainstream media is muffled or does not offer any succor, it is such media which become the voice of the public and leads to revolutions. Importance of Sound Information Workforce It is of utmost importance that a sound information workforce is maintained. The workforce should be aware of and alert about their work environment at all times. They should be sensitized to the value of the data being handled by them. Only an aware workforce can secure its data. Social engineering also poses a grave threat to security. T he key to preventing this would be a transparent communication system at all times. Impersonation and identity thefts can be reduced to a large extent with a structured communication system. At times, the workforce can sense patterns and peculiarities in routine activities. Hence, corrective action can be taken before further damage occurs. Finally, it is always best to strike at the roots. Any fool proof system to be designed for security is best

Policy Issue and the Three Branches of Government Essay Example for Free

Policy Issue and the Three Branches of Government Essay In a news article written by Deborah Hastings entitled â€Å"Carded at polls: No photo ID, no vote,† it was shown how the three branches of the government works, which are the executive, legislative, and judiciary, on aspects of law for the country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The issue elaborated on the news article was about the voter’s ID card. It pressed problems for people living in certain states, one of which is Indiana, who prohibits people wit no voter’s ID card to vote (Hastings, 2007). The requirements for the document to be presented are a) voter’s photograph; b) the voter’s name which should be similar to the name indicated on the voter’s registration record; and c) a current expiration date (Hastings, 2007). However, a considerable number of people in Indiana do not have these requirements and are, thus, ineligible to vote (Hastings, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the news, it has been shown that it is the legislative branch of the government who takes the task of formulating the laws. The legislative branch is responsible for creating and proposing laws with the aim of making a better society for all. The second branch, the executive, has the responsibility of implementing the laws and policies. It has the veto power which gives the executive branch the chance to make advice and changes on the law proposed by the congress. In addition to this, the executive branch has quasi-legislative power, such that, as needed and with certain conditions, it can formulate policies without having to go through the normal process of the legislative branch. Included here are administrative and executive orders. The third branch, the judicial branch, serves as a check and balance for the legislative and the executive branch. The judiciary ensures that the acts of the other two branches are within the framework of the Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is hard to conclude that they have equal roles, nor is it fair to say that they do not posses equal roles. This is for the reason that their responsibilities are practically different from one another. One can not simply conclude that three persons do equal tasks when the natre of their tasks and duties are different. However, it can be said that they are equal in terms of the level and that no branch of the government is a subordinate of the other. This is clearly stated in the Constitution (Baker, 2007). It is very important to note, after having discussed the roles of the three branches of the government, that they contribute to the functioning of the society and the country. References Baker, J. H. (2007). United States Government.   In Microsoft ® Student 2008 [DVD]. Redmond, WA: Microsoft Corporation. Hastings, D. (2008). Carded at polls: No photo ID, no vote. Retrieved January 23, 2008, from http://news.yahoo.com/s/ap/20080123/ap_on_el_ge/voter_id;_ylt=AkLkJaWl5i_WdCIhdDjIpxhvzwcF.

Feminization Of Migration Philippine Workers Welfare Sociology Essay

Feminization Of Migration Philippine Workers Welfare Sociology Essay Introduction and Background In most places throughout the world, the term migrant conjures images of men, while the phrase, migrants and their families introduces women and children into the picture. Yet, statistics show that half of all migrants globally are female and studies document that women are active participants in migration, both within and between countries (Boyd, 2006). Philippine migration started as early as 1900s during the time of American colonial rule. The first Filipinos to migrate came from Ilocos and they worked in pineapple plantations in Hawaii, agriculture in California and fish canneries in Washington and Alaska in 1920s. During 1960s, different category of Filipino workers migrated to America, Canada, and some European countries. They were the so-called professionals working as nurses, doctors, and medical technicians. In 1970s, Filipinos were in demand in industrialized countries such as Saudi Arabia, Kuwait, Hong Kong, Singapore, Taiwan, and Malaysia. They filled up the labor shortages in these countries and worked as construction workers, nannies, domestic workers, nurse and entertainers. The phenomenon in Philippine labor migration started during these years since large numbers of workers leave the country for employment. However, in 1980s a different trend in Philippine labor migration has emerged called feminization of migration. (Explain why?) This means that more and more women participated in the area of labor migration. (Add further explanation) A lot of factors attributed to the proliferation of women migration. In the previous studies, women migration could be a result of poverty, globalization, and pressure from family, among others. But the most common reason of these women who wants to find better opportunities in their chosen countries of destination is poverty. To escape poverty, these women leave their work and try their luck overseas. Some of them are professionals while others are a mere high school graduates working mostly in the services sector. However, the basic question lies in their welfare and protection in the third country. Hence, this study is conducted to identify the common issues and concerns encountered by these women and try to examine the Philippine government policy thru the Department of Labor and Employment (DOLE) to ensure the welfare and protection of these women in their chosen country of destination. If possible, this study will try to influence the DOLE policy makers by presenting sufficient data to justify the need to formulate policies specifically for women migrant workers (if there is none). Theoretical Framework Several theories are presented in this section to help the readers understand or gain insights on the migration of Filipino women migrant workers. Below are some of the theories: Feminist theory, according to Wikipidia (13 April 2009), aims to understand the nature of inequality and focuses on gender politics, power relations and sexuality. While generally providing a critique of social relations, much of feminist theory also focuses on analyzing gender inequality and the promotion of womens rights, interests, and issues. Based on the same source mentioned above, the feminist legal theory is based on the belief that the law has been instrumental womens historical subordination. The project of feminist legal theory is twofold. First, feminist jurisprudence seeks to explain ways in which the law played a role in womens former subordinate status. Second, feminist legal theory is dedicated to changing womens status through a reworking of the law and its approach to gender. One of the theories that best describes the outflow of Filipino women abroad is the theory on globalization. Globalization (Wikipedia, 11 April 2009) in its literal sense is the process of transformation of local or regional phenomena into global ones. It can be described as a process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, socio-cultural and political forces. Globalization is often used to refer to economic globalization, that is, integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. Another theory that explains migration is the neoclassical economic theory (Sjaastad 1962; Todaro 1969). It suggests that international migration is related to the global supply and demand for labor. Nations with scarce labor supply and high demand will have high wages that pull immigrants in from nations with a surplus of labor (family.jrank.org, 2009). The segmented labor market theory (Piore 1979) argues that First World economies are structured so as to require a certain level of immigration. This theory suggests that developed economies are dualistic, they have a primary market of secure, well remunerated work and a secondary market of low wage work. Segmented labor market theory argues that immigrants are recruited to fill these jobs that are necessary for the overall economy to function but are avoided by the native-born population because of the poor working conditions associated with the secondary labor market (family.jrank.org, 2009). World systems theory (Sassen 1988) argues that international migration is a by-product of global capitalism. Contemporary patterns of international migration tend to be from the periphery (poor nations) to the core (rich nations) because factors associated with industrial development in the First World generated structural economic problems, and thus push factors, in the Third World (family.jrank.org, 2009). In the Todaro-Harris model, the decision to migrate is largely determined by the individuals expectation of earning a higher income, with expected income being defined as actual urban income multiplied by the probability of obtaining employment (Ullah, 2004). Conceptual Framework Figure 1 presents the research paradigm of the study. Figure 1: Research Design As shown in the diagram, Filipino women migrant workers are also experiencing some issues and concerns in their chosen country of destination. This study will find out how these issues and concerns will affect the formulation of Philippine labor policy. Statement of the Problem This study deals on the Feminization of the Philippine Labor Migation as well as its implications on the countrys policy on workers welfare and protection. Specifically, this study aims to answer the following questions: What is the personal profile of the respondents based on the following: Age Marital Status Level of Education Employment Status Nature of Employment Length of Contract What are the common issues and concerns encountered by migrant women in the receiving/destination countries? What are the roles of the government particularly the Department of Labor and Employment (DOLE) in ensuring the well-being of the Filipino women migrant workers? What is/are the policy/ies of DOLE in dealing with the migration of women in terms of: Welfare Protection With reference to question 2, what are the implications of these common issues and concerns in the formulations of labor policy/ies directed to Filipino migrant women? Hypothesis The following hypotheses were considered by the researcher in the study: The common issues and concerns encountered by migrant women in the receiving/destination countries are not significant. The roles of the government particularly DOLE are minimal in ensuring the well-being of the Filipino women migrant workers. The policy/ies of DOLE in dealing with the migration of women are not significant in terms of: Welfare Protection With reference to question 2, the implications of these common issues and concerns are not significant in the formulations of labor policy/ies directed to Filipino migrant women. Significance of the Study Since the onset of the phenomenon called feminization of Philippine labor migration in 1980s, a number of researchers attempted to determine the factors that trigger Filipino women from leaving the country in search for a better opportunity abroad. This study will try to delve into the implications of the common issues and concerns encountered by migrant women in the destination countries to the formulation of labor policies/programs by DOLE. Further, the conduct of this study will acquaint the public on the difficulties encountered by the Filipino women migrant workers abroad. This will also serve as a guide to the Philippine government thru DOLE to formulate policies addressing specifically the issues and concerns of the women migrant workers. Scope and Delimitation of the Study This study focuses on the common issues and concerns faced by Filipino migrant women and its implications on the formulation of government policies to ensure their welfare and protection. The respondents shall be the women migrant workers employed in the Kingdom of Saudi Arabia (KSA). In 2008, KSA was the top destination country for newly hires Filipino migrant workers with a deployment of 76,148. Of this figure, 24,508 were female workers. To save time and money, Slovins formula shall be employed to determine the sample size of the population. Particularly, this study shall concentrate gathering data in Alkhobar, KSA wherein one of the two POLOs in Saudi Arabia is located. Sets of questionnaire shall be disseminated to the respondents with the assistance of POLO-Alkhobar. The distribution of questionnaires shall be done in the POLO office wherein the respondents paid visit to request for assistance, asking for an advice and other grievances among others. The researcher shall also use interview method with the concerned government officials, non-government organizations (NGOs), private sectors and internet to facilitate the conduct of the thesis. Definition of Terms The following are the common terms used in this study. The terms were defined according to the context of the study. Some terms were taken from the DOLE and the International Organization for Migration (IOM) Glossary for Migration: Country of Origin A country where the women workers permanently resides. Feminization of Migration The increasing participation of women in the field of labor migration. Labour Migration The movement of persons from their home state to another for the purpose of employment. Philippine Overseas Labor Office (POLO) The POLO serves as the DOLEs overseas operating arm in the implementation of Philippine labor policies and programs for the protection and promotion of the welfare and interests of Filipinos working abroad. Push-Pull Factors Push factors are the reasons that trigger the workers to migrate in their chosen country of destination whereas pull factors are the attracting forces that lead them to migrate. Receiving Country The chosen country of destination by the worker. CHAPTER II REVIEW OF RELATED LITERATURE This chapter presented the different literature and studies conducted by different authors both local and foreign to support the concepts and theories of the phenomenon called Feminization of Labor Migration. Related Literature In a study entitled, The Feminization of Philippine Migration in Europe (05 March 2009), the Philippine Migration is brought about by a combination of socio-cultural, economic, and political factors in the Philippines that push Philippine women to migrate, as well as factors in Europe that pull them to immigrate. The economic crisis in the Philippines has led to an increasing unemployment and underemployment, with practically no work available within the country. According to that same study, it was mentioned that as migrant workers, Filipinas experience a host of problems related to their employment situations. Because they are women, who come from the so called Third World, they are allowed to work only in the lowest job categories. They are particularly vulnerable to various forms of exploitative labour practices, being employed in jobs, which make use of their highly skilled and qualified labour at very low cost. The fact is women migrants are indeed subject to various forms of abuse when they work overseas they are paid low wages if they are paid at all, they work in terrible working conditions, and are subject to various forms of physical, sexual and psychological violence calling for necessary interventions on the part of the state (Rodriguez, 1995). With reference to the study entitled The Feminization of Philippine Migration in Europe (05 March 2009), it was stated that the withholding of wages and documents such as passports, low pay, long working hours, the lack of opportunities for meaningful career advancement, and the lack of work benefits and job security, are only some of the problems, which Filipina migrant workers experience in the work place. Many believed labor export exposed women migrants to harsh forms of sexual violence. Others believed that the out-migration of women was weakening the Philippines social and moral fabric and still others, believed that the out-migration of Filipinas as domestic workers and entertainers threatened the Philippine states subject status on the world stage (Rodriguez, 1995). The feminization of Philippine overseas labor migration, which had been male-dominated until the 1980s, belies the failure of womens empowerment in society. The increasing out-migration of women indicates a decline, or continuing limitation, in the share of work available to women in the production process; employment opportunities remain restricted and income insufficient. The majority of female OFWs are still in traditional reproductive work such as domestic work and cultural entertainment, health care and nursing, where the pay is low and the nature of the work involves a higher exposure to physical, sexual and other abuse. This in turn underscores the international division of labor, in which the Third World, or the South, does the labor-intensive and lower-paid work. It also demonstrates a persistent gendered division of labor at the global level, with the South taking on the menial aspects of reproductive work, which are thereby feminized, secondary, subservient, and inferior t o the masculine, dominant North (de Guzman, 2003). The increased understanding of the situation of migrant women should provide the basis for the formulation of policies and programmes that promote their equality with migrant men and that safeguard their well-being (UN, 2004). Related Studies For a long time, the typical migrant has been viewed as male and until 3 decades ago, female migration was generally overlooked. Since the middle of the 1970s, there has been a growing interest in womens immigration, first with the increase in family reunification, especially in Europe and from the 1980s, until today, the growing recruitment of migrant women for labour market needs especially in service (Casas and Garson, 2005). In recent years the term feminization of migration has become commonplace, even entering the public domain through media reports (INSTRAW, 2007). According to Nancy V. Yanger, in her study on the Feminization of Migration (2006), there has been a change in the international migration patterns of women: more are moving from one country to another on their own than to join their husbands or other family members. This feminization of migration raises several key policy concerns about womens security and human rights in sending and destination countries. About half of all migrant workers are now women (IOM, 2008), with more women migrating independently and as main income earners rather than accompanying male relatives (Martin, 2005). Insofar as men are increasingly unable to fulfill their traditional roles as economic providers to their families, and the demand for female caregivers continue to rise in the industrial countries, the pressure on women to seek new survival strategies for their families will continue to fuel the increase of female migrants worldwide (INSTRAW, 2007). The feminization of migration had also produced specifically female forms of migration, such as the commercialized migration of domestic workers and caregivers, the migration and trafficking of women for the sex industry and the organized migration of women for marriage (UNESC, 2006). Women are often recruited internationally to do reproductive work in other peoples houses or for service sector jobs such as waitressing or entertainment that are poorly and marked by high instability and turnover. Many of these jobs are unregulated because they are of borderline legality (such as sex work) or because they are not included in the scope of the destination countrys labor laws, which primarily cover productive work. The unregulated nature of reproductive work, which allows no recourse through the legal system, places many women migrants at risk of exploitation in the form of low wages, poor working conditions, or physical or sexual abuse (Yinger, 2006). Perhaps the most notable feature of female migration is the extent to which it is founded upon the continued reproduction and exploitation of gender inequalities by global capitalism. For the most part, female labor migrants perform womens work as nannies, maids and sex workers the worst possible occupational niches in terms of remuneration, working conditions, legal protections and social recognition. In this way, gender acts as a basic organizing principle of labor markets in destination countries, reproducing and reinforcing pre-existing gender patterns that oppress women. But it is not only women who perform these jobs, but women of a particular race, class, ethnicity and/or nationality i.e. gender cross-cuts with other forms of oppression to facilitate the economic exploitation of women migrants and these relegation to a servile (maids) and/or despised (sex workers) status (INSTRAW, 2007). In the north, the growing involvement of immigrant women in paid work is mainly the result of an increase in the demand for labour in unskilled and poorly paid jobs in the service sectors in immigrant-receiving countries. Domestic service, hotels and restaurants and personal care are all sectors that have large recourse to foreign migration labour and the development of exclusively female migration flows (Sassen, 1993). Immigrant women work in those jobs that are abandoned by the receiving country nationals (Casas and Garson, 2005). INSTRAWs Columbia case study found a significant number of middle-age women whose main reason to migrate was not related to economic or family reasons (as their children are already grown up) but rather to the expectation that new relationship opportunities are easier to come by in Spain than in Columbia, where women their age have a difficult time finding new sexual partners. Both the Columbian and the Dominican case studies found that unsatisfactory marriages factored in many womens decision to migrate, as it was easier for them to end the relationship after they had moved to another country (which contradicts the common assumption that the migration itself is the cause of the marital break-up) (INSTRAW, 2007). The studies have revealed the 2 dimensions of the role played by immigrant women in the economies of both their sending and their receiving societies: an active role on the labour market, sending remittances, becoming heads of household, etc. Certain academic and political circles would see to have established a link between feminization of migration, the active role of women as economic and development agents and empowerment. It is important to note that even though immigrant women participate in the economics of their countries of origin and destination, by sending large remittances and maintaining transnational households, this role as social and economic agents does not necessarily imply an increase in their status (empowerment) (Casas and Garson, 2005). As INSTRAWs (2007) (and many other) case studies show, by allowing women to become economic providers for themselves and for their transnational families, migration can increase their self-esteem, personal autonomy and status. Migrant women often measure their achievements only in terms of the benefits they are able to provide to their families and they are praised by others in similar terms. Migration can provide a vital source of income for migrant women and their families, and earn them increased autonomy, self-confidence and social status (IOM, 2008). In a study conducted by Monica Boyd entitled Women in International Migration: The Context of Exit and Entry for Empowerment and Exploitation (2006), women migrant workers who are admitted legally but temporarily, may be poorly protected by existing labor law in destination countries and they may have little recourse to state protection if abuse occurs. In countries of origin and also in countries of destination (IOM, 2008), female migrants may be victims of negative attitudes about women working at all, attitudes that affect their rights to leave the country without permission to receive further education or training and to engage in certain occupations. Globally, the International Labour Office (ILO) reports that the most frequently encountered issues regarding the working conditions of women migrant workers are low remuneration, heavy workloads with long working hours and inadequate rest periods, limited training facilities and poor career development. In some countries such workers also lack freedom of movement. Women migrant workers jobs are normally located very low on the occupational ladder and usually not, or only inadequately covered by labour legislation or other social security or welfare provisions (ILO, 1999). The broader theoretical approach to the analysis of networks as a factor behind migration now extends to the role of women in migration. A further factor that favours the increased visibility of female immigration is that migration is no longer considered to be the result of an individual decision but rather is best viewed as an integral part of family and community strategies (Stark, 1984) (Casas and Garson, 2005). Women migrate to work abroad in response to gender-specific labour demand in countries of destination that reflects existing values, norms, stereotypes and hierarchies based on gender. Thus, although laws regarding the admission of migrant workers are generally gender neutral, the demand for domestic workers, nurses, and entertainers focuses on the recruitment of migrant women. Moreover, in countries of origin as well, female labour supply is the result of gender norms and stereotypes that gear women to certain traditionally female occupations. Recruitment intermediaries, whether private or official, also contribute to reinforce gender segregation in the labour market (UN, 2004). Women have always been present in migratory flows, traditionally as spouses, daughters, or dependents of male migrants. Nowadays women are increasingly migrating as the main economic providers for their households meaning that they migrate autonomously as breadwinners a contribution that has served to increase their visibility within migratory flows (UN-INSTRAW, 2006). The global demand for migrant labour now prioritizes womens specific skills and traditional roles, such that: a) paid domestic work is increasingly performed by women who leave their own countries, communities and often their families; b) domestic service draws not only women from poor socio-economic classes but also women of relatively high status in their own countries; and c) the development of service-based economies in post-industrial nations favours the international migration of women workers. In the developed world, the combination of womens increased participation in the labour force and the failure to develop family-friendly labour policies and child, elderly, and disabled care options have lead to a strong demand for migrant women workers. Migrant women are thus a central support system for womens freedom in the developed world and they make a contribution that is under-recognized and undervalued (UN-INSTRAW, 2006). The increasing feminization of the Philippine labor export industry suggests that womens desperation to overcome the hardships brought about by worsening socioeconomic conditions in the country is the major push factor that drives them to leave, to bet on a brighter future abroad while turning almost a blind eye to the risks involved (Philippine Migrants Rights Watch, 2004). The feminization of international labor migration in the Philippines can be seen from several vantage points. For one, it can be seen as an extension of the freedom of mobility afforded Filipino women. For another, the involvement of Filipino women in international labor migration can be seen as a response to the demand for women workers in the more developed countries. The demand for women migrant workers also came at a time when the demand for male workers was slowing down in the Middle East, which was the major destination of migrant workers in the 1970s and the early 1980s. Countries of origin such as the Philippines were poised to respond to the demand for women migrant workers given the experience they had gained with large-scale overseas employment in the 1970s (Guerrero, et. al, 2001). Although women give different reasons why they consider overseas employment as a work option, these reasons invariably boil down to economic or financial considerations. Migrant workers mention the following specific or immediate reasons: to get a job, to support family needs, to send siblings and children to school, to pay for medical treatment of parents, to pay debts (Villalba, 2002). Compared to other countries of origin, the Philippines has, in fact, instituted various measures to ensure the protection of women migrant workers. Early on and several times thereafter, the government had instituted several bans on the deployment of domestic workers (1982 for Saudi Arabia, which did not push through; a general ban in 1987 and the gradual lifting of the ban as better conditions obtain in the receiving countries; ban for Singapore in 1995) and in the deployment of entertainers to Japan in 1991, in the hopes of stopping the migration of women migrant workers. Bans, as our experience showed, do not work; instead they only lead to irregular migrations, which puts women migrant workers in greater danger. Under the circumstances, the government instituted various approaches to protect women migrant workers (Guerrero, et. al, 2001). Republic Act No. 8042 (POEA, 1996) popularly known as the Migrant Workers and Overseas Filipinos Act of 1995 is an act instituting the policies of overseas employment and establish a higher standard of protection and promotion of the welfare of migrant workers, their families and overseas Filipinos in distress, and for the other purposes. Specifically, Section 2, paragraph d (Declaration of Policies) stated, The State affirms the fundamental equality before the law of women and men and the significant role of women in nation-building. Recognizing the contribution of overseas migrant women workers and their particular vulnerabilities, the State shall apply gender sensitive criteria in the formulation and implementation of policies and programs affecting migrant workers and the composition of bodies tasked for the welfare of migrant workers. In addition, Section 4 (Deployment of Migrant Workers) declared, The State shall deploy overseas Filipino workers only in countries where the rights of Filipino migrant workers are protected. The government recognizes any of the following as a guarantee on the part of the receiving country for the protection and the rights of overseas Filipino workers: a) it has existing labor and social laws protecting the rights of migrant workers; b) it is a signatory to multilateral conventions, declarations or resolutions relating to the protection of migrant workers; c) it has concluded a bilateral agreement or arrangement with the government protecting the rights of overseas Filipino workers; and d) it is taking positive, concrete measures to protect the rights of migrant worker (POEA, 1996). Implications of the Reviewed Studies and Literature to the Present Study The reviewed studies and literature were presented to support or refute the theories and concept employed in the study. Further, it is one way to appreciate the reasons behind the out-migration of women since 1980s and the risks and hardships involved. CHAPTER III RESEARCH METHODOLOGY Method of Research The researcher shall made use of the descriptive research. According to Calderon and Gonzales (1993), descriptive research is a purposive process of gathering, analyzing and tabulating data about prevailing conditions, practices, beliefs, processes, trends and cause-effect relationships and then making adequate and accurate interpretation about such data with or without the aid of statistical method. Population and Sampling The respondents in this study shall be the Filipino women migrant workers employed in the Kingdom of Saudi Arabia (KSA) as professionals and household workers among others. To determine the sample size of the population, the researcher shall employ the Slovins formula. In 2008, 24,508 women workers were deployed in KSA. Using Slovins formula, the sample size of 24,508 is 100 respondents. Alkhobar, KSA is the preferred place for the conduct of this study wherein one of the two POLOs in Saudi Arabia is located. The researcher shall made use of the Convenience Sampling in survey questionnaire in the selection of respondents and Purposive Sampling Technique in identifying the interviewees. Data Gathering Tool/s Primary and secondary instruments shall be utilized to aid the researcher in gathering data/information. A questionnaire shall be constructed that details the profile of the female migrant workers as well as the common issues and concerns encountered by Filipino women migrant workers. Webster Dictionary defines questionnaire as a set of questions for obtaining statistically useful or personal information from an individual. The questionnaire shall be presented in a question-answer format with suitable answers so that the respondents can easily indicate their response by placing a checkmark on the space corresponding to the answer. The researcher shall also conduct interviews on DOLE officials, non-government organizations, and Filipino women migrant workers here and abroad to solicit views necessary for the conduct of this study. Books and electronic data/information were also sourced out in this study. Data Gathering Procedures Questionnaires thru the assistance of POLO-Alkhobar shall be disseminated to the respondents by June until August 2009. Interviews shall follow after the result of the survey is finalized. The Philippine Overseas Employment Administration (POEA) deployment statistics shall be utilized to identify the Filipino women migrant workers deployed from 1980s to 2008. The same data shall be used to also identify the sector dominated by Filipino women mi

Analysis Of Multidimensional Data Using Various Methods

Analysis Of Multidimensional Data Using Various Methods Nikhil Deshmukh Abstract Data is exponentially increasing every year, business wants to analyze data more accurately and efficiently. Analyzing huge amounts of data is tedious tasks that involve considerable challenges, commitments and organizational expense. This paper provides an overview of different methods and tools to analyze data in the data warehouse. We will analyze the six dimensional data using both relational database and multidimensional method and compare the performance by calculation using actual data. Keywords- Data Warehouse; Analysis; OLAP; Relational; Multidimensional. Data warehouses contain data consolidated from several databases and are large in magnitude (sometimes in terabytes). Data warehouses are used mainly for decision ssupport applications and provide the summarized data than detailed, individual records for analyzing purpose. Some organizations are using data marts because data warehouse construction is a complicated process. Data marts contain information in the form of subsets for any specific department. On data warehouse and data marts, different data analytical methods can be used. In section II, two methods of data analysis is explained first is conventional query method or using simple SQL and second method is Multidimensional analysis and its different types. In the next section we have shown the incapability of conventional query method by taking the real world example and by comparing the performance of both on the basis of time taken to execute the operation and disk space used. A. Query and Reporting These are data query tools, this type of tool formulate stand alone query and after analyzing statically it gives result in the form of graphs. Such type of tools does not support multidimensional analysis and can execute only simple queries, they do not offer aggregation and consolidation concepts. These tools are optimum to generate request like How many number of articles do we have in the stock [1]. That is why these types of tools are called soft analysis tools. B. Multidimensional analysis In multidimensional database data is stored in the form of array table which allows fast visual representation of accumulated data. Sometimes it is necessary to model data multidimensional for complex analysis and visualization, especially in decision support system. Multidimensional view or structure can be considered as cubes, we can also call it cubes within cubes where each side of the cube is a dimension as shown in the fig (A) [4] To analyze multidimensional data OLAP (On-line analytical processing) is used. Types of OLAP are Multidimensional OLAP (MOLAP), Relational OLAP (ROLAP), Hybrid OLAP (HOLAP) and Spatial OLAP (SOLAP). 1) OLAP: This type of server enables analysts to deep dive into performance through variety of view of the data. It shows multidimensional phase of the business data through different views. OLAP operations include Pivot (change of orientation of the multidimensional view), slice and dice (selection and projection), rollup (increasing or decreasing the aggregation level) along one or more dimensions. Conceptual model of OLAP stress on aggregation as one of the key operation e.g., computing the total production by each state (or by each month) and give the ranking accordingly. Some important characteristics of OLAP is summarization, projected data, fast interactive analysis, multidimensional view, Frequently changing business model and medium to large data sets. [2] 2) MOLAP: Multidimensional OLAP directly supports the multidimensional view of the data through storage engine. This provides very good indexing properties and speed but bad utilization of space, especially in case of sparse data; example is ESSBASE (ARBOR). [4][7] 3) ROLAP: Relational OLAP are the intermediate server sits between backend server and client. It supports multidimensional OLAP query on-the-fly. It utilizes transaction and scalability feature of relational system but mismatch between both queries can create performance issue. [4][6] 4) HOLAP: Combination of MOLAP and ROLAP is HOLAP. ROLAP server gives better performance when data is not very dense and performance of MOLAP improves when data is dense. Many vendors such as Speedware and Microsoft are thus using HOLAP, storing dense regions of the cube using MOLAP and storing the rest using a ROLAP approach [3]. 5) SOLAP: This is the category of OLAP which explores the data related to space (spatial data).SOLAP integrates concept from Geographic information system (GIS) and OLAP. It is a visual platform built especially to support fast and convenient temporal analysis and analysis of data following a multidimensional approach consist of different aggregations levels available in the form of graph and tabular display. [5] To illustrate we will take 6 dimensional business model of Beverage Company. The relational schema consists of a Fact table and one table per dimension. It contains one row for each Channel (6 members), Product (1500), Market (100), Time (17), Scenario (8) and Measures (50). A simple OLAP scenario in which we need to get the actual profit and compare with the budget.[8] A. Relational Approach The number of rows in fact table is = product of dimensions =122 million, with 80 % sparsity no of rows is 24 million. If we assume 4k block size total size id 17 GB including joins. To retrieve variance between actual and budget 6 ways joins and 17 I/O will be used which will take approximate 237 hours of I/O time. This process should be repeated for all the values, It is clearly impractical to do this with relational approach.[8] B. Multidimensional Approach We will use the same model with Multidimensional database such as ESSBASE. In the Beverage company example a block will consist of time*scenario*measure*8 bytes per cell = 55k with 80% sparsity block size will be 10 GB. 55k with 80% sparsity block size will be 10 GB.s C. Comparison Table -1: Performance comparison between relational and multidimensional approach [8] Relational approach Multidimensional approach Improvement in performance Disk Space (GB) 17 10.2 1.7 The calculation of variance (Hours) 237 2 110 After calculation on 6 dimensional business model using both the approaches it can be concluded that conventional relational data base approach takes more time and disk space than multidimensional approach. It is not feasible for relational approach where requirement is complex and many dimensions have been used because of the high operating cost of processing different joins and restriction across huge number of tables. In such cases multidimensional approach should be used, Query tools can only be used in case of simple database requirements. In this paper we also looked up at the different types of multidimensional analysis methods. References       M.-P. Nachouki, V. Lambert, R. Lehn, Data warehousing tools architecture: from multidimensional analysis to data mining, vol. 00, no. , pp. 636, 1997 Surajit Chaudhuri, Umeshwar Dayal, An overview of data warehousing and OLAP technology ACM SIGMOD Record: Volume 26 Issue 1, March 1997 Kaser, Owen, Lemire, Daniel, Attribute value recording for efficient Hybrid OLAP, Information Sciences, 2006, Volume 176, Issue 16 S. Chaudhuri; U. Dayal; V. Ganti, Database technology for decision support systems IEEE Year: 2001, Volume: 34, Issue: 12 Rosa Matias; Joao Moura-Pires Spatial On-Line Analytical Processing (SOLAP): A Tool the to Analyze the Emission of Pollutants in Industrial Installations portuguese conference on artificial intelligence 2005 Agrawal S. et.al. On the Computation of Multidimensional Aggregates Proc. of VLDB Conf., 1996. S. Sarawagi, User Adaptive Exploration of OLAP Data Cubes, Proc. VLDB Conf., Morgan Kaufmann, San Francisco, 2000, pp. 307-316. George Colliat, OLAP, relational, and multidimensional database systems,ACM SIGMOD Record: Volume 25 Issue 3, Sept. 1996

Short Summary of Vietnam :: Vietnam War Essays

Short Summary of Vietnam Vietnam was a struggle which, in all honesty, the United States should never have been involved in. North Vietnam was battling for ownership of South Vietnam, so that they would be a unified communist nation. To prevent the domino effect and the further spread of communism, the U.S. held on to the Truman Doctrine and stood behind the South Vietnamese leader, Diem. Kennedy and Diem were both killed in 1963 and 1964. Johnson took control of the situation by increasing the amount of money and manpower put into Vietnam. Congress passed the Gulf of Tonkin Resolution, giving the president full military power. After Johnson dramatically escalated the amount of soldiers in Vietnam, The North Vietnamese mounted a surprise attack during the Vietnamese new year, and this strike was called the Tet Offensive. It made America more aware of what they were up against, that the communists were capable of fierce, guerrilla warfare, unlike anything Americans had ever fought before. Images of the terror and disarray reached back home, and the U.S. began to wonder how effective their involvement in Vietnam really was. As we got further and further into the Vietnam War, few lives were untouched by grief, anger and fear. The Vietnamese suffered the worst hardship; children lay dead in the street, villages remained nothing but charred ashes, and bombs destroyed thousands of innocent civilians. Soldiers were scarred emotionally as well as physically, as The paranoia and fear of death never left them. The My Lai Massacre occurred in 1968, when the village of My Lai was completely destroyed, although it did not contain a single enemy troop. Over a hundred villagers were slaughtered. It became clearer to Americans how soldiers were losing control, and how there was no easy way to win this war. The draft took more and more people in as the years went on, and in1968 it peaked to over 500,000 soldiers involved in Vietnam. The government was so desperate for troops that even men with poor eyesight fought, and no education was needed. The people began to strike out and a revolution took place to restore peace to the nation. Some key ways to get the movement attention included student activism and anti-war messages present in songs and literature.

Masculine Desires Expressed in Art and Media Essay -- Male Masculinity

Suppose the locks to a Starbuck’s Cafà © were slowing turning to seal the doors shut from any last customers. But before the latch could roll into the opposite lock, two strangers pulled open the door and made their way inside. A sight to have seen: James Bond and Keanu Reeves. They held each a large canvas and a sculpture, respectively. Both purchased their favorite coffee drinks at the local cafà ©. Having made an exception in not closing the shop at the normal time, the employee allowed the men to enjoy their beverages inside—in the comfort of the inexplicably soft couches. The gentlemen sat and conversed about their current lives. My question is: does the adolescent worker, who is still bewildered, share a singularity with the unexpected customers, as well as with the artworks in their possession? Regardless of the hypothetical, the answer is always the same: Yes. The fictitious heroes and brave men conceived by man bear the longings and passions of their creator. In fact, it is through them that man lives vicariously. However, prior to the births of legendary characters in motion pictures and comic books, there existed artworks that introduced the public to the deepest desires of man. They portrayed his universal image: a man that is â€Å"wild at heart†. What does the action sequence of The Matrix: Reloaded have in common with a sixteenth-century sculpture? Baccio Bandinelli’s Hercules and Cacus, exemplifies the first of three desires in man. According to the legend, Hercules went on a journey to complete his tenth labor, a task of retrieving the Cattle of Geryon. Cacus, â€Å"a fire-god†¦demoted to a fire-breathing giant†, stole the cattle from the unsuspecting Hercules and hid with them in a cave. The theft launched the enemies into ... ...expresses. The three desires of man are painted and sculpted in the magazines, books, television shows, and movies of today. Society suggests the ideals and universal image of man it wants to uphold; the media engraves the information into the stone tablets of its mind. Sure, I can appreciate the sculpture of Hercules and the painting of Christ, but only because I know that I can personally relate to the artworks. I want a battle to fight, an adventure to live, and a beauty to rescue. Works Cited Eldredge, John. Wild at Heart. Tennessee: Nelson Publishing, 2001 Gladwell, Malcolm. Blink. New York: Little, Brown and Company, 2005 â€Å"Hercules and Cacus† Wikipedia September 25, 2006 Gospel of John BibleGateway September 25, 2006 Masculine Desires Expressed in Art and Media Essay -- Male Masculinity Suppose the locks to a Starbuck’s Cafà © were slowing turning to seal the doors shut from any last customers. But before the latch could roll into the opposite lock, two strangers pulled open the door and made their way inside. A sight to have seen: James Bond and Keanu Reeves. They held each a large canvas and a sculpture, respectively. Both purchased their favorite coffee drinks at the local cafà ©. Having made an exception in not closing the shop at the normal time, the employee allowed the men to enjoy their beverages inside—in the comfort of the inexplicably soft couches. The gentlemen sat and conversed about their current lives. My question is: does the adolescent worker, who is still bewildered, share a singularity with the unexpected customers, as well as with the artworks in their possession? Regardless of the hypothetical, the answer is always the same: Yes. The fictitious heroes and brave men conceived by man bear the longings and passions of their creator. In fact, it is through them that man lives vicariously. However, prior to the births of legendary characters in motion pictures and comic books, there existed artworks that introduced the public to the deepest desires of man. They portrayed his universal image: a man that is â€Å"wild at heart†. What does the action sequence of The Matrix: Reloaded have in common with a sixteenth-century sculpture? Baccio Bandinelli’s Hercules and Cacus, exemplifies the first of three desires in man. According to the legend, Hercules went on a journey to complete his tenth labor, a task of retrieving the Cattle of Geryon. Cacus, â€Å"a fire-god†¦demoted to a fire-breathing giant†, stole the cattle from the unsuspecting Hercules and hid with them in a cave. The theft launched the enemies into ... ...expresses. The three desires of man are painted and sculpted in the magazines, books, television shows, and movies of today. Society suggests the ideals and universal image of man it wants to uphold; the media engraves the information into the stone tablets of its mind. Sure, I can appreciate the sculpture of Hercules and the painting of Christ, but only because I know that I can personally relate to the artworks. I want a battle to fight, an adventure to live, and a beauty to rescue. Works Cited Eldredge, John. Wild at Heart. Tennessee: Nelson Publishing, 2001 Gladwell, Malcolm. Blink. New York: Little, Brown and Company, 2005 â€Å"Hercules and Cacus† Wikipedia September 25, 2006 Gospel of John BibleGateway September 25, 2006

Analyzing Itten’s Color Theory in Painting

This essay concentrates on the topic about the seven color contrast which is drawn by a great Swiss expressionist painter named Johannes Itten. Thus, this paper would also render definite attention in analyzing and assessing the use of color in two different paintings which are made by two respective artists, through the use of the said seven color contrast done by Johannes Itten. The paper holds on to the purpose of comparing and contrasting the particular usage of color in the paintings of Leonardo Da Vinci (Virgin of the Rocks) and Jan van Eyck (The Arnolfini Portrait) by means of utilizing the color theory of Itten. The following would be discussed: †¢ Understanding Leonardo Da Vinci’s Virgin of the Rocks †¢ Discussion on Jan van Eyk’s The Arnolfini Portrait †¢ The Virgin Rock and The Arnolfini Portrait At the end of the paper, this would render definite information that would accordingly differentiate Leonardo Da Vinci’s (Virgin of the Rocks) and Jan van Eyck’s (The Arnolfini Portrait) in terms of utilizing colors in their paintings. Understanding Da Vinci’s The Virgin of the Rocks. Leonardo Da Vinci, as one of the great painters in the ancient history of painting, uses an approach and strategy in using color for the â€Å"Virgin of the Rocks† and/or sometimes referred to as â€Å"Madonna of the Rocks† which depicts the same characteristics of contrast between the light and dark.. Hence, as observable and evident in his painting, Leonardo Da Vinci’s primary use of color is set to provide a picture of artistic combination between the light and dark colors. Just like many great painters in his time, Da Vinci’s use of color in his painting is regarded to be monochromatic, wherein he mostly utilized various darker shades, grayer tones, and paler tints that render great detail distinguishing between the light and black. In the said painting, Da Vinci’s usage of light color is specifically situated in providing lucid details of the face and position of the objects and the surroundings that clearly reveals the shade of light and dark colors in the rocks. In other words, Leonardo Da Vinci’s basic usage of light and dark colors in the painting is his own approach in depicting the proper presentation of the effects of lighting in providing clarity and emotion to the visual. Thus, through this comprehensive observation, it can be said that Da Vinci’s use of color in â€Å"Virgin of the Rocks† falls under the category of â€Å"contrast of light and dark† and â€Å"contrast of saturation† in Itten’s seven color contrasts as his painting is mainly composed of light and dark colors which are accordingly and subtly used to signify single depiction. Discussion on Jan van Eyk’s The Arnolfini Portrait As per the painting and work of Jan van Eyck’s entitled â€Å"The Arnolfini Portrait,† which is also referred to as â€Å"The Arnolfini Wedding† and â€Å"The Arnolfini Marriage,† the primary stance and use of color portrays a relative significance and value in composition of the painting. Unlike Leonardo Da Vinci’s â€Å"Virgin on the Rocks,† where he mainly utilized light and dark colors, which resulted to a monochromatic painting, Jan van Eyck’s composition â€Å"The Arnolfini Portrait† is fundamentally filled with bright and glowing colors, which carry a single goal of depicting the wealthy lifestyle of â€Å"Giovanni di Nicolao Arnolfini,† the man who is with his wife in the painting. Jan van Eyck’s primary use of color in the said painting is set to depict life and draw a picture of realism. Thus, van Eyck’s has used different radiant colors to present and improve the accuracy of life and actual picture and fine details of the living room where Giovanni Arnolfini and his wife are standing. In addition this, through the use of radiant and lively colors, Jan van Eyck is able to render definite details in the painting such as the shadow of Giovanni Arnolfini and his wife and the shade of light that comes from the window. The use of bright colors also provides details on the lighting and the ray of light coming from the outside, which passes through the window that reflects on the half part of the chandelier and through the face of Giovanni Arnolfini and his wife. Thus, Jan van Eyck’s use of color for this painting is categorized as the contrast of complements. Virgin of the Rocks and The Arnolfini Portrait Through a thorough analysis and assessment of the two paintings, it is said that there are evident and observable similarities and differences in terms of the use of color. As per the similarities of the two paintings, it is evident that both of the painters, Leonardo Da Vinci and Jan van Eyck, have utilized colors in such a way that it supports their goal of depicting realism and presence of life in their objects in the painting. Thus, the two artist and their paintings are also equipped with the most suitable colors in establishing the presence of lighting and/or the source of luminosity in order to further highlight realism and life. In a sense, it can be said that the paintings and masterpieces of the two artists differ from each other in terms of their specific usage of certain types of colors. In constrast to the painting of Leonardo Da Vinci’s â€Å"Virgin of the Rocks,† Jan van Eyck has utilized mostly radiant and glowing type of colors to be able to highlight realism and enhance the genuine picture of life in Arnolfini’s wealthy life and the beauty of their living room together with his wife. Leonardo Da Vinci, on the other hand, has mainly utilized a combination of light and dark colors to present life and provide details of lighting in his painting, which render and draw the appropriate emotions of the image. In the end, it can be said that the classical paintings of Leonardo Da Vinci and Jan van Eyck, which are entitled â€Å"Virgin of the Rock† and â€Å"The Arnolfini Portrait† are identical in such a way that these two artist have used colors to be able to achieve their main artistic goals, which is that of depicting realism and putting more life into their works. Hence, the two paintings only differ from each other in terms of the particular colors that they use in its composition. As Leonarod Da Vinci has utilized more of the light and dark types of colors, Jan van Eyck has used mostly radiant and lustrous combinations of hues to enhance the quality of his painting and provide for the lively features of his depiction on the life Giovanni Arnolfini. Work Cited Itten's Color Contrasts. Creative Commons License. Viewed 12 March 2009 ;http://www.worqx.com/color/itten.htm;

Sony 4ps

SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: †¢ Walkman mp3 series †¢ CD Walkman series †¢ CD/Radio/Cassette player †¢ Radio †¢ Voice recorder †¢ Audio Accessories PROMOTION The major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity.Advertising is any paid form of non-personal mass communication through various media to present and promote product, services and ideas etc. by an identified sponsor. So far, SONY has advertised its products through many different ways and media. Through TV we have seen different advertisements of its products, SNOY also advertise its products by targeting those favorable programs, like sports, series and also it has its own channel called SONY TV channel. SONY uses some events like MISS INDIA 2008 to promote its products.SONY also uses direct-response advertising. This is type of advertising that encourages the consumer to respond either by providing feedback to the advertiser or placing the order with the advertiser either by telephone, mail or internet. Such advertising is done through direct mail or catalogues. SONY incorporates co-operative advertising in its advertising process. SONY Corporation provides the dealers with the materials and guidelines to develop ads for print, television or radio commercials.This ensures that messages are in line with, what the manufacture wants to communicate. The company and the dealers usually share the media costs and hence, the name ‘co-operative advertising’. Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales-related programs targeted to customers, trade and/or sales levels that generate a specific, measurable action or response for a product or service. Sales promotion for ex ample includes free samples, discount, rebates, coupons, ontents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Public relations is a broad set of communication activities employed to create and maintain favorable relationship with employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials and society in general. Through its website, Sony Corporation has its provided contacts for those customers who will be in need of any information from the company.In this way SONY can create a mutual relationship with its customers and ensure that it serves the wishes and demands of its customers. PRICE Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc, influence the development of marketing stra tegy, as price is a major factor that influences the assessment of value obtained by customers.Customers directly relate price to quality, particularly in case of products that are ego intensive of technology bases. Sony being a company which emphasizes product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. PLACE Decisions with respect to distribution channel focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs.Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution, while selecting the appropriate dealers or wholesalers. Sony being the company with positions itself as a seller of durable and high-end products, it is practicing selective distribution of its products from the selective dealer i. e. SONY Wo rld. Sony distributes its products in various channels. It uses Zero-level channel, one level channel and two-level channel. [pic]

Drunk as drunk Essay

Drunk as drunk This poem is about the lustful relationship between two people. The pair lay in the flowers under the night sky and kiss each other til’ what seems like months later. I think the couple depicted are in the early stages of their relationship. They spend all day with their bodies pressed against one another and kiss in the flowers. They are so consumed in each other that they neglect sleep, food, and water. I think it’s all a bit exaggerated but it is definitely depicting a young, passionate love. Neruda uses many similes in this poem for the effect of creating a pair of lust filled lovers. He likens them to â€Å"fish under a net of our kisses. † The two spend all of their time together, and can’t think of anything other than that. He also uses imagery, saying miour wet body wedged between my wet body and the strake of our boat that is made of flowers. † He uses imagery to depict two lovers lying on the grass, and pressed against each others’ bodies. He makes it seem like the lust (and love) between these people is wedged together, i. . inseparable. The tone of the poem is very loving and romantic. The narrator is one of the lovers, which makes you see their connection better. The use of similes, metaphors and tone in this poem show the strength of Neruda’s writing. He makes you â€Å"drunk as drunk on turpentine† from his writing. Girl. Themes The Danger of Female Sexuality Even though the daughter doesn’t seem to have yet reac hed adolescence, the mother worries that her current behavior, if continued, will lead to a life of promiscuity. The mother believes that a woman’s reputation or respectability determines the quality of her life in the community. Sexuality, therefore, must be carefully guarded and even concealed to maintain a respectable front. Consequently, the mother links many angential objects and tasks to the taboo topic of sexuality, such as squeezing bread before buying it, and much of her advice centers on how to uphold respectability. She scolds her daughter for the way she walks, the way she plays marbles, and how she relates to other people. The mother’s constant emphasis on this theme shows how much she wants her daughter to realize that she is â€Å"not a boy’ and that she needs to act in a way that will win her respect from the community. The Transformative Power of Domesticity The mother believes that domestic knowledge will not only save her daughter from a ife of promiscuity and ruin but will also empower her as the head of her household and a productive member of the community. She basically believes that there are only two types of women: the respectable kind and the â€Å"sluts. Undoubtedly for many Antiguan women, domestic knowledge leads to productivity, which in turn wins respect from family and society. Household work therefore brings power and even prestige to women in addition to keeping them busy and away from temptation. Readers recognize the reverence the mother has for the power of domesticity because of the numerous specific instructions she gives her daughter, such as how to ook pumpk in fritters, sweep, grow okra, buy bread, and wash clothes. For her, domesticity brings respectability; sewing up a dress hem thus becomes more than an community. Motifs The mother repeatedly emphasizes food throughout her lecture to reinforce her belief that happiness comes from domesticity. The acts†and art†of making pumpkin fritters, tea, bread pudding, doukona, and pepper pot thus take on greater meaning as elements that link women to their families, their households, and the greater community. In many ways, food will also be the mother’s greatest legacy as he passes old family recipes and culinary traditions down to her daughter and future generations of women. Interestingly, foods such as doukonaand pepper pot also act as anchors that squarely place the story in Antigua and the Caribbean. Mentioning these specific regional foods allows Kincaid to recreate a world that’s vivid and different from our own without ruining the storys structure with unnecessary descriptions. Cloth Cloth and its relationship to appearances and proper housekeeping reappear throughout the story to highlight the importance of respectability. The mother knows hat a person’s clothing reveals much about character and personality and that shabbiness implies laziness and poverty. Washing, sewing, and ironing allow women not only to project their status but also their productivity and self-worth. Neatness in appearance also corresponds to the community’s perception of a woman’s sexual respectability and morality. Organized, productive, well-groomed women appear competent and in control and consequently have much less chance of falling under suspicion of having had illicit relationships with men. The mother therefore stresses the importance of dress and appearance to save the daughter from a life of isrespect. Symbols Benna Antiguan folksongs, or benna, symbolize sexuality, a subject the mother fears her daughter already knows too much about. Historically, native Antiguans sangbenna to secretly spread scandalous rumors and gossip under the uncomprehending British people’s noses. Singing benna in Sunday school, therefore, represents not only disobedience but also sinful, forbidden knowledge that can’t be discussed openly in public, let alone in church. Even though the daughter may not consciously equate benna with sexuality as her mother does, her protestations nevertheless uggest she knows full well benna’s seductive power, mystique, and forbidden qualities.

Business arena Essay

Recent years have demonstrated that a lack of unity exists within the business arena compared to the synergistic methods in which trade unions execute their policies. This must be considered another of the drawbacks of the existence of interest groups. This has resulted in costly political campaigning for Australian businesses (Bell, 0000). The number of organisations that attempt to represent their interests at the political level has become such a complex and tangled web that it is often unprofitable for to do business in such a scene (Matthews). Such action often bring great expense and yet offer little real guarantee of success (Coutskorais, 0000, p. 80). Such organisations in Australia as the Minerals Council of Australia (which represents the particular industry) and Surfer’s Paradise Chamber of Commerce (which represents regional membership) exist for the profitable purpose of (among other things) promoting competition among businesses and the consequent improvement of policies (Matthews, 0000, 75) Despite the clear benefits that interest groups can provide, some drawbacks do exist when one considers their impact on the politics of a country. It is usually necessary to be careful that certain interest groups do not become too powerful and end up coercing government to adversely affect policy changes (Apollonio & Bero, 2007). The two Australian interest groups previously mentioned are cases in point, as they represent very powerful organizations that have at least a large potential to urge the implementation of any of the policies they devise. Care must be taken that the policies they advocate really do consider the interest of the public. One major reason why such care must be taken is the fact that these interest groups are never guaranteed to possess equity in their actions. Because they take a particular stand on an issue, their interest is likely to exclude the interest of several others who have opposing views. Furthermore, interest groups have the general privilege of making donations to political parties. This is a lobbying technique that has been around for decades, but may give a political edge to such groups that have the greatest means of funding such campaigns (2007). Some interest groups have outsider status, and this means that they attempt to influence policy by altering public opinion (Evans, year. p. 84). Such groups may prove both beneficial and detrimental to the politics of a country. The detriment comes where such groups falsify or misrepresent information to the public in order to convince them (and their political candidates) to act in the behalf of the group. One group which has historically been seen in this light is the tobacco industry-front group. According to researchers Appollonio & Bero, â€Å"The tobacco industry has a history of misrepresenting scientific evidence† (2007, p.419). The researchers go on to point out that the industry has created what seems to be an unaffiliated interest group which presents â€Å"its antiregulation agenda as an expression of popular will, and allowed industry lobbyists access to policymakers who were otherwise unwilling to work with them† (2007, p. 419). This presents a very unfavourable view of political interest groups. However, positive effects of this attempt to influence the public may occur in the form of debates between/among opposing groups, through which the public becomes more informed about the policies being advocated by each. Furthermore, since each group represents a social movement made up of people who share values and see eye to eye on certain matters of concern, these groups provide a forum or network of communication that has the potential to provide a series of checks and balances amongst themselves and within the government (Marsh, 2000). Overall, the action groups that exist within Australia to lobby for the interests of the people have a predominantly positive impact on the Australian society. Such organizations as the Boy’s Club, Gay rights, and animal liberation groups offer protection and a voice for these minorities in the decision-making sectors of the government. Such groups also speak for such issues as gun control, military disarmament, and the protection of the environment. These interest groups possess the expertise and the experience to speak persuasively in the behalf of their interests, and also have the ability to aid in the execution of policies once they have been adopted by the political bodies. The media has the positive effect of promoting the accountability of the government, and of other businesses that my have formed ties with members of the government. However, the highly structured and powerful nature of certain interest groups, while they have the power to get things done within the government, also have the power to wrongly influence the government on their behalf. It is therefore necessary to take care in the freedom with which such groups are allowed to act. References van Acker, E. & Curran, G. (eds. ) 2004, Governing Business and Globalisation, (2nd edn. ) Pearson, Frenchs Forest. Ang, J & C. Boyer. 2007, â€Å"Finance and politics: the wealth effects of special interest group influence during the nationalisation and privatisation of Conrail. † Cambridge Journal of Economics. vol. 31, no. 2, pp 193-216. Apollonio, D. E. & L. A. Bero. 2007, â€Å"Finance and politics: the wealth effects of special interest group influence during the nationalisation and privatisation of Conrail. † American Journal of Public Health. vol. 97, no 3, pp 419-428. BCA. (2007). â€Å"Our Structure. † Business Council of Australia. Melbourne, VIC. Retrieved on May 8, 2007 from http://www. bca. com. au/Content. aspx? ContentID=100827 Hague, R. M. Harrop, S. Breslin. 1994, Political Science: A Comparative Introduction. St. Martin Press, New York. Gray, V. & D. Lowery. 2000, Population Ecology of Interest Representation : Lobbying Communities in the American States. University of Michigan Press, Ann Arbor. Greenemeier, L & J. N. Hoover. 2007, â€Å"Advocacy, Inc. † InformationWeek. no. 1121, pp 38-46. Hollander, R. â€Å"Name of Chapter or Essay. † (2006). Eccleston, R, Williams, P. & Hollander, R. (Eds. ). Foundations of Australian Politics. Pearson Education, Sydney. Marsh, I. 2000, â€Å"Gaps in Policy-making capacities; interest groups, social movements, think tanks and the media. † in M. Keating, J. Wanna & P. Weller (eds. ) Institutions on the Edge: Capacity for Governance. Allen & Unwin, St Leonard’s. Parkin, A, Summers, J. & Woodward, D. (eds. ) 2006, Government, Politics, Power and Policy in Australia, (8th ed. ) Pearson, French’s Forest. Chapter 17. Singleton, G et al. 2006, Interest Groups’ in Australian Political Institutions. 8th edn. Pearson, French’s Forest.. Ward, I. & R. G. Stewart. 2006, Ch. 12, ‘Pressure Groups and Social Movements’ in Politics One, 3rd edn. , Palgrave. Macmillan, South Yarra. Weitzel, P. 2004, â€Å"Joining with non-media organization can help win access battle. † The Quill. vol. 92, no 7, pp 20-21.

Effects of personality on work performance and organization behaviour Essay

Effects of personality on work performance and organization behaviour - Essay Example Workforce diversity has increasingly become a major issue for an organization in the contemporary work environment. As observed by Mkonji & Sikalieh (2012), organizational performance has been therefore increasingly becoming highly dependent on behavioural patterns and personality of individuals; it is one of the important factors when gauging such dependent factors. Personality refers to the unique pattern of emotions, thoughts and behaviour exhibited by individuals. It is important that organizations understand different personalities and nurture them to perform towards a harmonized organization value or goals (Borman, 2004). The increasingly globalised and technologically enhanced operational environment has meant that today’s organizations have been pushed towards post-modernism. In effect, management has to be conscious of the different personalities within the organization so that performance is not negatively affected. This paper examines the extent to which personality of workers is likely to affect both performance and behaviour in today’s organizations. It looks at the negative and positive effects of different personality traits in relation to job performance. Different organizational behavioural theories will be used as the basis of discussions. The five factor model of different individual’s personality that includes extraversion, agreeableness, conscientiousness, emotional stability and openness to experience will be mainly used in the discussions. This paper will also address the implications of the findings to management in today’s organizations. ... This approach where an individual’s personality is gauged on the way they react in certain situations is referred to as the interactionist perspective of viewing personalities. A violent worker, for instance, will be likely to react negatively to agitation by other workers or interruptions in the systems. However, this might vary due to the implications of his actions or the consequences. In such cases, the personality of the individual may be restrained to the benefit of the organization even though it may not fully guarantee performance. Consequently, personality may, in turn, be influenced by several factors that may include job demands and social norms (Funharm, 2008). Whereas job demands are those duties or tasks assigned to particular jobs, social norms refer to the pressures that come with an individual’s association or otherwise to certain groups that may include organizational culture. Generally, these factors are classified as either facilitators or constraint s. On one hand, the facilitators are those that encourage an individual to behave in a certain way whereas the constraints discourage individuals from certain behaviours. This is therefore an important aspect of personality influence on organizational behaviour and work performance. An organization with a standard personality that is likely to encourage faster execution of tasks and fewer interruptions is likely to record performance. On the other hand, an organization with conflicting personality types that have no bearing on each other will likely be faced with difficulties in ensuring good performance. This is because it is likely to have both non performers and good performers in the same set up who cannot guide each other to success. While there are factors that influence an